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news article:

10.03.08: A 'Premier' brand.
Premier Pools Ltd. is a Hamilton based, swimming pool design and construction company. They pride themselves on the quality of their work and the ability to build a pool anywhere. Their strapline reads "Our limitation is your imagination", a challenge they readily accept. Building great pools is not the limit of their business activities, they have expanded their operation and now provide a high quality 'pool valet' and maintenance service. They needed a brand that worked as hard as them!

James Barnett & Associates were delighted to take on the challenge of creating a brand identity that reflected the high levels of quality and service delivery offered by Premier Pools. The brand would need to roll out across different mediums yet maintain an integrated appearance - website, brochure, business cards, stationary, presentation folders, stickers...

The first job was to get to know the business and where the directors wanted to take it. What differentiates Premier Pools from other swimming pool construction companies? Next, our rigorous design process helped us identify three potential logo solutions, all were presented to the client. After further creative work a final solution was identified.


Most modern business owners and marketing managers appreciate that a company brand is far more involved than simply 'slapping a logo on everything'. To ensure success, we worked closely with the client and developed a full brand identity that unified the varied media and helped reinvigorate the business.

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You can find out more about Premier Pools by visiting their website at www.premierpools.co.nz

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